Web design is often considered to be simply the 'skin' of a website and often only requiring a web designer to be able to design the look and feel before handing over any designs to a developer. However, Ray Dale Multimedia can take the concept a lot further than that and can offer skillsets in usability practices, CSS, XHTML, JQuery, Actionscript and PHP. This means that a website can be taken from the inital concept phase all the way through providing wireframes, mockups, full designs, developing the actual pages (using XHTML, CSS and JQuery) and even developing PHP to connect to a content management system or database.

Where budgets allow - user testing will be performed to ensure that all designs are influenced by real research into what the customer needs are. This sort of research can be extremely powerful in gaining accurate insight into how a design will work on the people a website is being targeted to.

Combine the above with a good knowledge of the latest page building, search engine optimisation techniques and a thorough knowledge of a number of popular and effective content management systems - and you get a very strong result. One that is designed well from not only a well researched visual appearance perspective, but also behind the scenes to the underlying code too. This is vital as so many pretty looking websites do not perform optimally due to poor research, lack of control over SEO or badly coded web pages slowing the experience down.

Ray Dale Multimedia can also optimise your website to ensure best display across devices such as mobile phones and tablet devices using industry best practices.

Ray has spent a large proportion of his design career building and marketing websites. Pride is always taken in delivering the highest quality using the latest techniques to ensure practical results. When building websites it is essential that the latest techniques are used as the web industry is one of the fastest paced and most quickly improving elements of business marketing. When outdated and inferior web page design techniques are used they are often used with little thought to how a design can help both users to navigate and search engines to read and rank the websites. Web design techniques are fast improving - particularly with regards to standards and CSS techniques - and when used properly - and in conjunction with good marketing knowledge - can ensure maximum visibility and user experience.