Web Design

Web Design is one of the core services offered by Ray Dale and is a sum of many different services and capabilities. Some of the ones in which Ray Dale Multimedia excels at are listed below at the bottom of this page.

Web Design is similar to Print Design in that it is (in a literal sense) the positioning of text and images to communicate a message to an onlooker. So, to extend that - Web Design is Graphic Design in an online context. However, is much more complex than that because it has to consider user interactivity. Ray Dale has spent the majority of his design career building and marketing websites and offers this service as a core service. He takes pride in delivering the highest quality using the latest techniques to ensure practical results and improvements in capacity to market any websites. In building websites it is essential that the latest techniques are used as the web industry is one of the fastest paced and most quickly improving elements of business marketing. When outdated and inferior web page design techniques are used they are often used with little thought to how a design can help both users to navigate and search engines to read and rank the websites. Web design techniques are fast improving - particularly with regards to CSS - and when used properly - and in conjunction with marketing knowledge - can ensure maximum visibility and user experience. Ray Dale Multimedia will ensure that - where applicable - web standards are used or at the very least the highest standard of multimedia presentations are possible all with full search engine visibility.

Following is a list of services and capabilities Ray Dale Multimedia can boast to support the Web Design offering as a service:

  • Very strong Image editing capabilities
  • Top Flash design skills
  • Strong XHTML and CSS development capabilities
  • Good knowledge of jQuery
  • Ability to use PHP to an intermediate level
  • Very strong video editing skills
  • Good wireframing capabilities
  • A good understanding of e-marketing
  • Good appreciation of search engine optimisation
  • Competent at copy writing