The goal for this project was to present the logo and brand concept for the Golley Slater competition, a method of presenting the submission was needed that was high quality, impactful and professional. This project was also under an incredibly tight time-budget to complete.
Collaborating with a South Wales based marketer - we developed a 3D Motion Graphic piece including music and copy to present the concept to Golley Slater. The video was developed in line with the brand identity and aimed to communicate the cheekiness and boldness of the agency. The design, music and copy were developed together to gradually build the brand references towards a crescendo in the video, which was the moment where the new identity was fully revealed.
The video presentation was tested among sample groups who gave 100% positive feedback before submission. It has also served great purpose as an example of the types of video presentations Techne Creative is able to produce for clients, presenting them in the most professional light at pitches.
Video
Project Link
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