Golley Slater were looking for a new identity to bring their brand in line with their increased emphasis on digital and community engagement. The brand needed to be in line with their brand identity of something in between a jester and a traveller, but also reflecting the brand’s movement from 20th to 21st Century.
We developed a brand that focused on the present tense and with a modern, snappy name. The brand developed was a fun and risky concept, with a speech bubble shape encasing the brand name “is.”. We chose a hot pink centre to emphasise the boldness of the agency. The overall concept was tied in using the words interactive social, which encapsulated the new socially focused direction of the company.
Our design was popular among the community and had some great responses. It has also served as a great example of the types of brands and concepts we are able to present customers helping them win business through a strong professional looking brand.