This project was ongoing during employment working as an e-Marketeer for Atradius. This was a huge, yet enjoyable task and had a major impact on Atradius (who are a large multi-national company). Atradius have dozens of satellite regional websites all needing an overhaul as well as rethink in marketing strategy.
The website portrays Atradius as a dynamic and versatile company in a traditionally conservative and 'safe' industry.
Search engine rankings were also a firm focus in this redesign. Every effort was made to ensure high visibility to the search engines, as well as educating the company stakeholders in how to further ensure good practice is followed when writing content for the website.
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